I live everywhere and work anywhere on big ideas with love, imagination, integrity and creativity to help you.
Creative nomad embracing the new world. With no office, no studio, no 9 to 5. I live and work where we want and when I have to. Mentally and physically putting myself where needed for the good of the work and my partners.
I believe in big, simple, impactful ideas and concepts. In building the worlds that stories, products and people can live in and experience. Creating, producing and executing projects that people can see, feel and connect with.
I’m the ones I have loved.
I work with the best I have worked with throughout my creative careers. Building off our experience of collaboration to create and maximise our creative network of inspirational, imaginative and productive friends.
rocio@masmoda.cool
(+34) 666 746 929
https://www.linkedin.com/in/rocio-masmodacool
+ Fashion industry professional with over 20 years of international experience in the development and commercialization of fashion collections. Expert in apparel and accessories design and production, with a broad commercial vision and additional knowledge in Generative AI and Ecodesign.
+ Creative, problem-solver, dynamic, flexible, innovative, with strong leadership and organizational skills. Experienced in coordinating teams and operational processes with efficiency. Strong analytical capabilities.
+ Education and experience in Marketing and Advertising, blending creativity, strategic thinking, and communication with technical skills for a comprehensive business perspective.
+ Extensive career in diverse international brands such as Zara, CH Carolina Herrera, Steve Madden, Cortefiel, among others. Collaborations with entities like Saudi100Brands, FAIR Perú, Bogotá Fashion Week.
+ Networked with top-tier professionals and committed to continuous multidisciplinary learning. Her passion for fashion and visual culture makes her an efficient and inspiring figure for today’s industry challenges.
+++++NOW
2015/Now Fashion Business Consultant in all integrated manner in the areas of the value chain:
D E S I G N + P R O D U C T I Ó N
B U S I N E S S + S A L E S
M A R K E T I N G + C O M M U N I C A T I O N
S U S T A I N A B I L I T Y + D I G I T A L I Z A T I O N
Offering strategic solutions according to each business model. Generating value from co-creation, achieving profitable brands with meaning and positive impact from:
+ Founder of www.masmoda.cool for Spanish fashion companies:
Viriato, Pertegaz, Lander Urquijo, Lookiero, Crocquer, The Brubaker, Chiffique, Enneges, etc…
+ Partner at www.fabianhirose.com for international brands and platforms. Focus on LATAM and MENA markets.
*We are a creative collective of good people working on good things for great people to make the world greater.
2020/Now Lecturer at ISEM Fashion Business School www.isem.es Teacher of ‘Digital Fashion’ and ‘Generative AI Applied to Fashion’ on the courses ‘Fashion Digital Strategy’ and ‘Right Fashion’.
+++++Technicals Skills
Platforms Mac Os and Windows. CorelDRAW, Illustrator, Photoshop +++++
Generative Ai: image, graphics, text & multimedia +++++
Spanish+++++ English+++++ Portuguese+++++ French+++++
+++++FASHION EXPERIENCE
+ Creative Direction: defining visual and conceptual identity, enhancing brand aesthetics and values to ensure a consistent and solid vision.
Up-to-date with global trends in fashion, art, culture, and lifestyle to integrate fresh and innovative ideas into collections.
Creation of mood boards and visual presentations.
Strong graphic skills. Color specialist (FIT New York). Generative AI user.
Oversight of visual marketing and digital content campaigns.
+ Collection Development: from concept to production, including material selection and design
+ Design Team Management: reviewing and aligning team output with creative direction. Providing feedback, technical guidance and support.
+ Cross Departmental Collaboration: ensuring creative vision aligns with commercial needs.
+ Prototype & Production Supervision: planning, sample review, quality control, approvals, and fittings.
+ Supplier Management: China, India, Bangladesh, Turkey, Morocco, Portugal, Ukraine, Spain, Colombia, Peru, Saudi Arabia, UAE.
+ International Fairs: Première Vision/Paris, Capsule New York, Pitti Bimbo & Uomo/Florence, Bread & Butter BCN/Berlin, Indian Handcrafts & Gifts New Delhi, Le Cuir à Paris, Fashion Access Hong Kong, Linea Pelle Bologna/Milan, Istanbul Leather Fair, Colombiamoda, Colombiatex/Bogota.
+++++CHRONO
2015 – now masmoda.cool Fashion business consulting for Spanish companies www.masmoda.cool
2022 – 20224 The Future Rocks Creative direction for audiovisual content for the Asian diamond jewelry marketplace.
2020 – 23 Sustainable Fashion Cluster – FAIR Peru, Circular Economy and Ecodesign Program. Sustainability Consultant. Planning, design, development and integral production of fashion collections for the Cluster brands.
2021 – 22 Fashion Commission – Ministry of Culture of Saudi Arabia Fashion Consultant. Business Fashion Development Program www.saudi100brands.com
2019 – 20 Bogota Chamber of Commerce + Colombian Ministry of Commerce and Industry Consultant for the internationalization of the brands of Bogota Fashion Week. Clusters: Apparel, Footwear and Jewellery. Colombia Productiva’s ‘ Repotentiate’ program.
2018 – 19 FIA Formula E Madrid – London. Formula E Women’s Project. Fashion and Sustainability united with Motor Sport.
2012 – 16 Roberto Verino Ourense – Spain. Head of Accessories Department.
2011 Steve Madden/Betsy Johnson handbags & Daryl K New York. Design consultant.
2010 MARWA Casablanca. Young women’s fashion brand. Brand and design coordination.
2008-10 T de Cortefiel, TENDAM Madrid. Branding and product design coordination.
2007 – 08 Colcci Barcelona. European subsidiary of the Brazilian young fashion brand. Design of the women’s collection.
2006 – 07 Purificación García/CH Carolina Herrera Ourense – Spain. Accessories designer.
2004 – 06 Zara A Coruña. Fashion and graphic designer for girl’s collection at Zara Kids.
1999 – 2003 Sistema Diseño A Coruña. Branding and communication for fashion brands: Pull&Bear, Selmark, Oky Coky, Jealfer, Roberto Verino, Montoto, Maffeco, Foque, Unicen, etc…
+++++TEACHING EXPERIENCE
2020 – Now ISEM Fashion Business School Madrid. www.isem.com
‘Digital Fashion’, ‘Generative AI Applied to Fashion’ on ‘Fashion Digital Strategy’ and ‘Right Fashion’ courses.
2020 Bogotá Chamber of Commerce Master Class. www.ccb.org.co
‘Integrated Work Systems: Planning, Development and Production in International Fashion Brands’.
Professional Technical University www.sena.edu.co
Consultancy for SENA Innova in ‘Strategic Management of Textile and Fashion Companies’.
2013 – 20 Picasso Foundation. Malaga ‘Culture Conferences’. Master Class: ‘Picasso and Fashion’.
2010 – 12 I|Art Art & Culture Business School. Madrid. www.iart.es
Professor: ‘Fashion Collection Development & Planning’. Coordinator: ‘College of Business and Fashion’.
+++++EDUCATION
*Continuous participation in Seminars, Conferences and Training Talks.
Masters and Courses
Thinkific Fashion AI. Online. 2024. ‘Generative AI for Fashion Design | AI for Creatives | AI Textiles | AI for Brands & Retailers | AI Campaigns | AI & Sustainability | AI Virtual Models | Prints on Demand’
TEXFOR. Online. 2024. ‘Textile Industry Production Processes’.
LANOVA. Sustainable School of Design and Fashion. Online. 2022. ‘Sustainability Program’.
University of the Arts. Central Saint Martins. London. 2018. ’Sustainable Fashion’.
Parsons School. New York. 2011. ‘Fashion Trends’ and ‘Careers in Fashion Design’.
*Collaboration with the designer Zero + María Cornejo for the final project of the course.
FIT. Fashion Institute of Technology. New York. 2011. ‘Fashion Styling’ and ‘Colour in Fashion’.
University of the Arts. Central Saint Martins. London. 2010. ‘Creating a Commercial Fashion Collection’ and ‘Creating New Concepts in Fashion’.
I|Art Art & Culture Business School. Madrid. 2009 – 10. Master. ‘Business Management and Brand Communication in the Fashion Industry’.
Instituto Europeo di Design. Barcelona. 2007. Master. ‘Coolhunting and Fashion Trends’.
Higher Education
+ School of Art and Higher Education of Design ‘Pablo Picasso’. A Coruña. 1996 – 99.
Diploma in ADVERTISING GRAPHICS. Number 1 of the promotion.
Best final project award: Creation of the image of a fashion brand.
+ CENP Centro Español de Nuevas Profesiones. A Coruña. 1993 – 96.
Degree in ADVERTISING and in MARKETING.
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